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Graphic Design · Branding · Web Design
The biggest national parkour summer camp and tour
LR Summer Camp is the summer camp organized by Àlex Segura LR and his parkour team, focused on providing an active and engaging parkour experience.
The team works to offer the best possible experience to all participants, ensuring inclusivity and education in fundamental values.
I’ve been involved in the project from day one, contributing to the development of branding, graphic design, web design, and the management of strategy and content on social media.
Branding
From the very beginning, the branding concept was clear: it had to represent the main influencer, Álex Segura, as he is the key figure to attract the target audience of the project.
For this reason, his silhouette performing parkour was included, an element recognizable to his fans and, at the same time, appealing to parkour enthusiasts in general. This way, even those who don’t follow him can still feel interested.
Graphic Design
To promote both events and summer camps, it’s always necessary to create visual elements that capture the attention of the target audience.
Web Design
The web design focuses on creating a dynamic and user-friendly experience, reflecting the energy and professionalism of the brand. The design is clean and modern, with intuitive navigation and responsive features to ensure an optimal experience across all devices.
